Who LOVES eBay?!

Ok guys... here's the scoop from my new job! I oversee our Foundation eBay account and we are doing themed months for September and October. September is going to be a Sports theme with everything from an autographed Newman Cowboys jersey to a Ryan Sheckler autographed photo. We do several items a week to keep things interesting! Then in October we are doing a music thing, same jist but with music items like an autographed Brad Paisley hat and a 3 doors down autographed guitar. COOL STUFF! Anyways, it's really all said below but let me tell you, we've got some good stuff! Trust me, I've seen it in person ;) So please pass on to anyone you know who might be interested in any of these items! We have more auction information on The Dale Jr. Foundation's website.

FOR IMMEDIATE RELEASE

The Dale Jr. Foundation Kicks off Fall Fundraisers

MOORESVILLE, N.C. (Sept. 1, 2009) – The Dale Jr. Foundation announced today the continuation of its 2009 fundraising efforts, with a two-month-long series of eBay auctions featuring 22 pieces of rare sports and music memorabilia.

The first round of online auctions begins on Sept. 6, with new items posted every Sunday through Sept. 27. A total of 10 sports items will be up for auction, including a Peyton Manning autographed football, a Derek Jeter signed photo, and a Dwight Howard autographed basketball.

“We’re very excited to offer these unique auctions to sports and music fans alike,” said Kelley Earnhardt, vice president and general manager of JR Motorsports. “We had a number of items donated on behalf of some wonderful people who believe in what The Dale Jr. Foundation is doing. This is a chance for fans to get some memorable items and know it’s all for a great cause.”

The sports fundraiser culminates when a rare, autographed Dallas Cowboys helmet is put up for bid. The helmet is signed by 20 Cowboys players, past and present, including Roger Staubach, Bob Lilly, Mel Renfro, and Tony Dorsett, all Pro Football Hall of Fame members.

The helmet was donated to The Dale Jr. Foundation by Tori Lewis, whose father, D.D. Lewis won two championships with the Dallas Cowboys from 1968 to 1982, and is one of only eight NFL players to play in five Super Bowls.

“When I came across The Dale Jr. Foundation, I found his vision for helping others and honesty about himself to be humble on his part, and a noble cause,” Lewis said.

The second month of auctions runs from Oct. 4 through Oct. 25. It features 12 different collectible items from the music industry, including an autographed guitar from the band 3 Doors Down, hand-written lyrics toTim McGraw’s “If You’re Reading This”, and a race helmet signed by 49 country artists at this year’s CMA Awards. Rodney Atkins, Charlie Daniels, Lady Antebellum, Martina McBride and Richard Petty are just a few of the 49 artists to sign the helmet.

For a full list of items available, including a detailed listing of the autographs on the helmets, go to: http://www.thedalejrfoundation.org/auctions.html

To bid on any of these items, visit The Dale Jr. Foundation eBay store at http://members.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=dalejrfoundation.

All the proceeds from the auctions will benefit The Dale Jr. Foundation and the charities it supports such as Make-A-Wish, Victory Junction Gang Camp and more.

The Dale Jr. Foundation is a charity dedicated to giving underprivileged individuals with a focus on youth, the resources to improve their confidence, education and the opportunity to achieve extraordinary goals. To learn more about how you can help Dale Jr. make a difference, go to www.thedalejrfoundation.org.

The line-up of weekly prizes is as follows:

Sports Auctions

Sept. 6 - Peyton Manning autographed football, LaDanian Tomlinson autographed photo.

Sept. 13 – Morgan Pressel autographed photo, Boo Weekley autographed golf hat, Ryan Sheckler framed, autographed poster.

Sept. 20 – Dwight Howard autographed basketball, Derek Jeter autographed picture.

Sept. 27 – Terrance Newman autographed Dallas Cowboys jersey, Emmitt Smith autographed book, Dallas Cowboys autographed helmet with 20 signatures.

Music Auctions

Oct. 4 – 3 Doors Down autographed guitar, Brad Paisley autographed cowboy hat, Kenny Rogers Gift Set: featuring autographed book “This is My Country”, “21 Number 1’s” CD and an autographed photo.

Oct. 11 – Hand-written lyrics from “If You’re Reading This”, by Tim McGraw, Keith Urban autographed hoodie, hand-written lyrics from “She’ll Leave You with a Smile”, by George Strait.

Oct. 18 – Hand-written lyrics from “Baby Blue”, by George Strait, autographed Martina McBride jeans, Trace Adkins autographed cowboy hat.

Oct. 25 – Race helmet autographed by 49 country artists from CMA Awards, Randy Owen autographed Alabama Bear with hand-written lyrics from “Born Country” by Alabama, 3 Doors Down gift basket.

ABOUT JR MOTORSPORTS:

JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR’s six-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR Nationwide Series; however, the Dale Jr. business model has grown well beyond the race track and now includes multiple business ventures. Among those entities is the full-service production company Hammerhead Entertainment (www.hammerheadent.com) , DEJ Realty (www.dejrealty.com), JR Nation Retail Store (www.ShopJrNation.com), The Dale Jr. Foundation (www.thedalejrfoundation.org), and Whisky River (www.whiskyrivercharlotte.com), the bar and nightclub located in the uptown Charlotte Epicenter.

###